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Interview with Castlefield Designer Rocío Batanero



Where are you from, where do you live now, and what do you like about where you live?

I’m from a small region called Murcia in southern Spain. After living in Valencia, Madrid and Barcelona, I’m currently living in the Canary Islands. Lanzarote, where I live, is a volcanic island with amazing beaches and out-of-the-world environments. I’m not much of a beach person, but I love how inspiring the environment and culture are here, and how different it is from all places I’ve been to.


When did you discover your interest in design?

While growing up, I’ve always enjoyed drawing and painting and never really abandoned it during my teenage years. Aside from painting, since I was a child I always found myself staring at every piece of design from CD covers to book covers, posters and illustrations. I’ve always been fascinated about the visual communication and diverse design style existing in almost everything that surrounds us.


How did you get started in your career? Did you always want to be a designer?

Not at all, I grew up thinking about following my dad’s path and becoming a doctor. However, after my first year of college studying Medicine, I realized it just wasn’t for me. Then, I decided to take up a Bachelor’s in Fine Arts. After that, I enrolled on a MA in Design and Illustration, I moved to Madrid and started my career working as a Graphic Designer and Art Director for a creative studio.


What inspires you?

I believe you can get inspiration from almost everywhere if you look at things from curiosity. For me, inspiration usually comes from either art or nature. I use crude earthy colors, organic shapes and subtle textures that can be found in flowers, landscapes, natural materials or some kinds of architecture. I also am very lucky to live in an inspiring environment.


What do you love best about what you do?

I love providing meaningful and beautiful solutions to design problems, crafting brands and designs that not only reflect cohesively the story that the brand wants to tell, but that are also timeless, functional and highly attractive. I love using illustration when the project needs it and I am excited about the endless possibilities while approaching each project. I know the paths I prefer to take design-wise, but I also enjoy exploring and learning new ways every day.


Do you have any favorite brands? What do you like about them?

There are a lot of brands that catch my eye. I really like Nike, Apple and Tesla for their simplicity in design, the high quality of their products and their constant investment in innovation and user experience. In a completely different direction, I love Christian Dior for their boldness and elegance materialized in crafted high fashion breathtaking collections. I also love Fortnum & Mason, which is a food, goods and gifts classic brand from London, not just because of their delicious biscuits but also because I can’t resist their amazingly beautiful packaging design, it’s a dream.


Do you have any words of wisdom?

If there’s anything I’ve learnt so far, is that you cannot reach your dream audience if you don’t speak their language, don’t know their history and more importantly, don’t catch their eye. I believe that there lies one of the main facts that make graphic design and branding essential for any project’s actual success.