Castlefield is a boutique luxury branding studio. We create striking and resonant brand identities, product packaging, and event and business stationery for high-earning clients worldwide.
Exceptional Experience
We have the pleasure of working with top-tier clients who, like us, value not only excellence in design, but also genuine connections with people. Our goal is to provide you with a positive and meaningful experience as we work to create something incredible for you.
Who We Help
We work with diverse clients anywhere in the world. The majority of our clients earn 6- to 8-figures and work in beauty, fashion, design, the arts, events, music, food & beverage, travel, or similar, but we’ve worked with clients in law, tech, and professional sports as well.
Purposeful Beauty
Great design and branding aren’t solely about aesthetics; they also weave a story that connects with an intended audience. We are passionate about creating bespoke designs that are as impactful as they are stunning, with each touchpoint telling another chapter of who you or your brand are.
How We Help
We help clients elevate or maintain the quality of their brand by creating designs that are custom-tailored to their needs and audience. Professional, cohesive, and attractive, our work helps them attract, book, and sell to their ideal clients and customers, thereby increasing their revenue.
Couture Artistry
There are no fine silks or glittering pearls in our atelier, but our custom designs are no less luxurious or fashionable. We work with the best people to ensure that the quality of any printing and production matches the quality of the beautiful designs we craft for you.
Why We Help
We are passionate about helping great people and great brands succeed, and believe that high-quality design can create meaningful change—on a micro or macro level—when paired with wonderful services and products.
Our Services
From your brand to your events to your personal lifestyle, we create beautifully cohesive couture designs that tell your unique story.
Brand Audits
For clients who are not sure where to start or which services would be the most beneficial, our brand audits are a perfect place to start. During the 45-minute call, we will discuss your brand’s history (if it is already established) and goals in order to gain an understanding of which services you need. After our call, you will be provided with a custom proposal.
Brand Strategy
A strong brand identity is built on a strong base of knowing who your brand is and what its values, purpose, goals, audience, and mission are. Our strategy sessions will help define and solidify its personality, positioning, and messaging.
Visual Identity Design
Establishing a strong, cohesive visual identity is the next step in the process. Our custom branding packages include:
- Brand style & moodboard
- Color palette
- Typography
- Logo design
- Icons & patterns
- Custom illustrations
- Sourcing stock imagery
- Style guide
Packaging
- Labels
- Boxes
- Bags
- Bottles
- Containers
- Inserts
Print Design
- Business stationery
- Event invitations
- Media & press kits
- Marketing collateral
- Editorial design
- Book & album art
- Signage
- Products & merchandise
- Interior details
Digital Design
- UX / UI
- Architectural renderings
- Websites
- Social media graphics
- Animated GIFs
- Presentations
Copywriting
Cohesive visuals are only one part of what makes a great brand great; your voice is another. Powerful copy helps further define who your brand is and build a connection between you and your ideal clients and customers. Popular services include:
- Website copy
- Social media captions
- Media & press kits
- Email marketing
- Blog posts & articles
- Ghostwriting
Lifestyle Branding
We create graphics, prints, and patterns for products for individuals looking for bespoke designs to brand their lives.
- Moodboards for general styling
- Social stationery
- Fashion & accessories
- Homegoods & decor
- Wall art
- Wedding & party invitations
Workshops & Tutoring
Investment
The minimum investment for branding/visual identity design and packaging design is between $10,000 and $20,000, and other design services start between $2,000 and $5,000. We do offer reduced rates for non-profit organizations.
The Dream Team
Castlefield is proudly Black woman-owned. Our team is comprised of three women from different parts of the world, whose cultures and diverse backgrounds give them unique perspectives and shape their creativity. When you work with Castlefield, you can rest assured that you are working with a team of talented, genuine people who bring their vision and expertise to every project.
Our Process
I
Consultation & Quote
We start with a 15-minute consultation to discuss general ideas so that a quote can be provided.
II
Admin
The project will start when our contract is signed and returned, and the deposit is received.
III
Strategy
In a strategy session, we will dive into who your brand is, what your goals are, and who your audience is.
IV
Research
Once strategy has been completed, we begin research to determine design direction.
V
Visual Identity
The style and mood of the brand is fine-tuned and the essential base elements of the brand are designed.
VI
Copywriting
Once you have your visual branding, our copywriter will craft the perfect voice for your brand.
VII
Print & Digital Design
Stationery, marketing collateral, website, social media graphics, and product designs are created.
VIII
Implementation
We will connect you with trusted marketing and PR professionals for the next steps.
Our mission is to help: by creating and maintaining beautiful identities that help our clients connect and communicate with their audience, and by helping communities around the world through philanthropy.
Our Brand Values
Beauty
Passion
Excellence
Integrity
Purpose
Communication
Authenticity
Curiosity
Diversity
Philanthropy
Giving Back
Castlefield Founder Sophie Taylor is passionate about a variety of issues affecting people (especially BIPOC women and girls) around the world, and about preserving and celebrating global art, culture, and histories. She believes that people should help if and when they’re able to, which is why each month Castlefield makes a donation to an organization that supports one or many of the following:
- Women’s & Girls’ Rights, Health, Safety, and Education
- The Arts, Design, History, Culture
- Nature, Wildlife, and the Environment
- Human Rights, Civil Rights, and Racial justice
- STEM (Science, Technology, Engineering, and Math)
- Business and Entrepreneurship
Examples of organizations that Castlefield has donated to in the past include Plan International, National Geographic, Acumen, Met Museum, Aga Khan Foundation, St. Michael’s Hospital, WWF, Victoria and Albert Museum (V&A), Sheldrick Wildlife Trust, Inneract Project, Girls Inc., Heifer International, ACLU, Girls Who Code, Panthera, Women’s Sports Foundation, Smithsonian, Shelley Cares Foundation, and Royal Ontario Museum.
Mentoring